The Case of Insurance in Kenya


Insurance companies in Kenya are faced by a number of challenges that pertain to people being apathetic towards the available products and services. The public’s negative attitude towards insurance has made penetration very difficult for these companies and the general overview of the market is not promising.

There are a number of factors that have led to the negative reception and bad faith in this sector. Culmination of negative attitude has led a general lack of trust in the system, which is directly linked to bad experiences that customers have gone…

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